Creativity

Creativity is a process, not a talent. It’s not a skill that’s inherited, but a behavior that’s engaged with. Anyone can be creative when they’re not paying attention.


Integrity

With the world’s knowledge in everyone’s pocket, you can’t lie to anyone about anything. The only rock-solid approach is radical honesty.


Take Risks

Or fuck off.


What else?

A camel is a horse designed by committee.

By wary of advice from the uninvested. By more wary of advice from the overly invested.

Good boundaries make good partners.

No new shoes on race day.


Specialize in Everything